The Ultimate Guide to Hiring a Great VP of Sales 

Written by Jason Lemkin

Includes the entire lifecycle of your VP of Sales from Hiring to Minting

Interview checklists + worksheets to apply immediately at your startup

πŸ‘‡ What's on the Inside? πŸ‘‡


Interview checklists and qualities to look for in your next VP of Sales.


Not sure how to compensate your VP of Sales? 

See how much.


Templates for 1:1s, monthly and quarterly meetings. 


Learn how to scale sales to $100M+ ARR from those who have done it.

VP of Sales is the #1 Common Mis-hire in SaaS.

And this ebook will help prevent you from making the same mistake. 

See a sneak peek. 

All Your Burning Sales Questions, Answered:

What is the typical compensation for a VP of Sales at a SaaS startup?

Should a VP of Sales be clawed back on commissions?

Can't I just promote my #1 salesperson?

What qualities should I look for in my VP of Sales?

& Actionable Checklists to Use When Hiring Your VP of Sales.

Meet the author.

Jason Lemkin is a 4x SaaS Startup Founder & the current CEO at SaaStr. 

He most recently co-founded EchoSign, which was later acquired by Adobe, grew total business from $0 to $50,000,000 in ARR. He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

He is also a hyper-founder centric VC with $90m to invest in the top SaaS founders, see He’s been the first or very early investor in many leading enterprise/SaaS start-ups, including Algolia, Automile, Talkdesk, Parklet, Greenhouse, Mixmax, Pipedrive, Rainforest QA, Logikcull, SalesLoft, Teamable, Gorgias, Mapistry, and more.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

Get from $0 to $100 Million in ARR

with less stress and more success.

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